Expertise in action (selected projects)
Retention & CRM Flows
eCRM lifecycle journeys (popular pet care brand)
multi-wave CRM campaigns & automated emails (heritage sportswear & footwear brand)
onboarding & re-engagement sequences (online career platform)
retention email campaigns (global fintech giant)
promo & informational newsletters (wellness & essential oils brand)
Product & Ecommerce Copy
product pages, ATF/BTF & ecommerce landing copy (global beauty group)
ecommerce product launches (iconic lifestyle & toy brand)
revenue programmes & lead generation (social media tech giant)
promotional banners & in-store copy (international beauty brand)
promo content, pushes & in-app copy (global fashion retailer)
concise SEO meta descriptions (heritage sportswear & footwear brand)
product descriptions & naming (clean beauty brand)
commerce pages & homepage product focus copy (heritage sportswear & footwear brand)
Brand Storytelling & Campaigns
video scripts & cultural adaptation (global mobility platform)
campaign slogan transcreation (major FMCG & retail group)
campaign transcreation & creative slogans (European online marketplace)
voice-over scripts for TV & digital campaigns (FMCG & pharma brands)
creative pitch deck adaptation (consumer electronics leader)
long-form marketing & thought leadership articles (global analytics company)
editorial campaign pages & brand storytelling (heritage sportswear & footwear brand)
social media campaign copy (global fintech giant)
UX & Digital Interfaces
platform UI & system error messages (global fintech giant)
microcopy & conversion-driven UI (online career & resume tools)
UI localisation & help centre content (global social media platform)
search-friendly metadata (global sportswear brand)
UI & legal page updates (incl. cookie policy & T&Cs) (online career platform)
UX microcopy and navigation structures (online retail platform)
Corporate & E-learning Content
c-suite communication & internal change management (global banking group)
ethics, compliance & corporate policies (industrial materials leader)
public awareness guidelines & institutional comms (EU-related organisation)
e-learning modules on compliance, sanctions and data protection (European bank)
global code of conduct and regulatory materials (global financial institution)
policies, internal communication and leadership programmes (international banking group)
Education & Long-form
thought leadership on AI & data ethics (enterprise software leader)
institutional public health reports (global healthcare organisation)
regulatory e-learning modules & technical whitepapers (finance & pharma)
Some of these projects were delivered via agencies and can’t be named publicly.